A client recently approached us with a request to optimize their marketing campaigns in NetSuite. They wanted to profile prospective customers based on State, Category, Status, and selected interests. Utilizing the saved search function, we targeted their specific audiences.
With a defined focus, our client’s prospects only received information what they wanted to receive, raising product awareness and building credibility needed to ensure repeat business. Campaign responses and click-through analysis were used to track and fix errors across many avenues. As a result of our services, our client’s marketing efficiency and campaign ROI increased dramatically.
Marketing campaigns can be complex and time consuming. As a NetSuite Solution Provider, we help our customers transform ordinary emails into rich, customer-based marketing campaigns. Optimized marketing campaigns result in increased ROI, campaign effectiveness and customer turn-over.
A few tools can be used to enhance marketing campaigns in NetSuite:
Custom Fields & Surveys: Profile customers and get personalized responses
Saved Search: Target specific markets, check for invalid e-mails, track individual responses
Subscription E-mails: Get a more precise target audience with automated opt-in or opt-out options